The very first thing you must understand is that Intellectual Property (i.e., protectable rights in
your idea) is only one piece of the overall puzzle. Patents are often essential but rarely
sufficient. It is absolutely imperative that, to realize any profit from your invention, it must be
utilized in the marketplace. If no one makes, uses, or sells your invention, you don't make
any money from it.
So, how do you get someone to make, use, and/or sell your invention? Unless you're already
extremely wealthy, you'll have to convince someone else to take a chance on your invention.
The shortest path to doing that is to convince some company to use your invention and pay
you a royalty. This can work if your invention fits neatly into the existing business of such a
company and provides a sufficiently large profit margin that they can make more money than
they do now, even after paying your royalty. For this path to riches to work, your idea must be
protectable. Otherwise, the company could just use your idea without your permission.
Another possibility is to form your own company and go into business making, using, and
selling your idea yourself. The primary advantage of this approach is that you've already
convinced one person that your idea is a good one -- yourself. The disadvantage is that it
takes a lot of hard work and a lot of time, and sometimes a lot of money, to succeed in doing
this. Having started and/or run successful businesses in the past is very helpful, but not
always necessary. Typically, you'll have to convince at least one investor to contribute money
-- typically in exchange for ownership of part of your company and a share of the profits. The
topic of raising money for a new business is very far from intellectual property law, so there's
not much I can tell you about that, except that you really should have the relationship between
you, your investor(s), and the company carefully spelled out in a written legal agreement. In
this approach of starting your own company, having strong intellectual property is very helpful
but not always necessary.
The last approach is probably the least expensive and the least likely to produce meaningful
income. Acquire whatever intellectual property you can in your idea (typically one or more
patents) and wait and watch for others to stumble onto the same idea and sue whoever uses
your patented idea in the marketplace. One issue is that you still have to produce a patent
covering your idea. You can write it yourself, but unless you really know what you're doing,
there's a substantial likelihood that your patent will have a significant flaw which substantially
reduces its value -- perhaps rendering the patent completely worthless. You can have a
professional write the patent application, but that requires some monetary investment. Some
have had success in combining patent drafting services with investors by convincing a patent
attorney to write a patent application for a share in future profits. However, most patent
attorneys eventually learn that evaluation of potential earnings of proposed business models
is best left to the other professionals: professional investors. In other words, in most
circumstances, it's best to separate investment from patent drafting services.
Okay, let's assume you've found your path to riches and only care now about protecting your
idea. Now, we can talk.
Every idea starts as a trade secret -- a secret which has commercial value. You protect your
ideas by keeping them secret, only sharing them with people who have signed an agreement
to keep your secret to themselves, i.e., a Non-Disclosure Agreement (NDA).
If your idea is creative, like a writing, a painting, T-shirt designs, photographs, music, etc., you
prevent others from making unauthorized copies with copyright protection. Computer
software can also be protected by copyright.
If your idea is technical, you apply for a patent. In essence, you offer publication of your
technical idea as adding something of value to the whole of publicly available technical
knowledge in exchange for rights to exclude others from exploiting your contribution for a
limited period of time.
When you bring your idea to the marketplace, you want a name for the product or service so
that people who like it can identify your product or service when they say nice things about it.
That name is a trademark. It allows you to prevent others from using names for their
products in a confusingly similar way -- a way that would likely confuse consumers as to
whether they're really getting your product/service or someone else's.
Of course, these are all rights -- rights to prevent others from copying your work, rights to
exclude others from exploiting your contribution to publicly available technical knowledge, and
rights to prevent others from trying to benefit from your good will in the market place by using
a confusingly similar product name. People may not always respect your rights, and you may
be required to enlist the government's help in enforcing your rights -- by filing a lawsuit.
Unfortunately, that takes money as well and, to the extent you rely on enforceability of these
rights in your path to riches, you should be prepared to litigate over these rights.
That's basically it.